UCF SMST SOCIAL MEDIA: CAROUSELS

One of the primary objectives I had during my time at UCF's School of Modeling Simulation & Training, was to increase audience engagement with their social media pages. This included Facebook, Instagram, Twitter, & LinkedIn. While doing social media research, I discovered that carousels (at the time) were THE way to get promoted by LinkedIn and Instagram's algorithms. I planned and created a biweekly post called "Inside IST Laboratories" with the goal of enabling their audience to be apart of what takes place at IST, SMST.

Inside ist laboratories

Purpose

☐ Inquire more engagement from our audience on social media.

☐ Share info about the different Labs hosted at the institution.

☐ Help promote the institution.

process

1. Emailed lab representatives asking for info or news on their lab.

2. Extracted info from the email and website on a google doc.

3. Synthesis the info into interesting digestible content across 10 slides.

4. Create visuals that make sense and relate / tie back to the lab

(Didn't have much to work with).

5. Submitted the completed post back to the representative for review.

6. Corrected and made changes accordingly, then post.

results

☑ Inquire more engagement from our audience on social media.

☑ Share info about the different Labs hosted at the institution.

☑ Help promote the institution.

Bonus results

☑ 80% average engagement rate across carousels.

☑ Created more engagement internally.

Content curation for these posts was difficult. There was a lack of up to date information and communication. Luckily, receiving more viewers and engagement from social media actually encouraged the institution to update their information and be more communicative with the graphics department. This helps the future of the institution to enable their audience to be more apart of what takes place at IST, SMST.

more carousels